Welcome to BlogWorld & New Media Expo

THE first and only tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media. If you are currently blogging, vlogging, podcasting, producing some other form of new media content, thinking about joining the exciting industry of new media or just want to know what this whole blogging phenomena is all about then you need to be at BlogWorld. The inaugural event will take place in Las Vegas November 8th and 9th at the Las Vegas Convention Center with an exclusive corporate only conference November 7th.

Who Should Attend?

Any Blogger, Vlogger, Podcaster, Internet radio broadcaster, or producer of any other form of new media content. If you blog about business, technology, politics, sports, lifestyle & culture, general news items, or celebrity gossip, If you are a Milblogger, or Godblogger, or advocate a social position you need to be at BlogWorld & New Media Expo. If you are serious about your blogging, If you want to increase your readership, improve the look or functionality of your blog, if you want to influence decision makers, sell a product or service, if you want to promote yourself as an industry expert, or build your brand using new media then you can not afford to miss BlogWorld & New Media Expo.
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How Google Video Search Engine Can Solve 2 Major Website Owner's Problems

By: Jeff Davis

WHAT is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website? Answer: Use the awesome power of video. When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world. I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google. This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic. What does this mean for you, the aspiring marketer? This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly. Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day. This is a quantum leap forward for webprenuers that are just starting out. Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website? The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You've just made an infomercial, and you didn't even have to own a webcam. This solves 2 other problems, Fear of video "freezeup" and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam. My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to "steer" the viewer instantaneously to the sales page, while they are still in the "mindframe" to buy. So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.

VIDEOBLOGGING

by: Kanicen Nichathavan

Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far. A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators. Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market. People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it. Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time. If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog. Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing. Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation. Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video. Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other. Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection. But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site. Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.

Process on Optimizing your Site through Keywords

THERE are a lot of things to analyze on your site before you start optimizing your site. Such things are your site overview, nature of business, home page, site dimension and number of pages, product/services categories, page rank and indexed pages for major search engines, link popularity, and a lot more. After that you will go to your onpage and offpage optimization. Analyze your site and think of a generic word that best fits for your web site. Choosing the right keywords is a strategy for better search engine positioning http://www.searchengines.com/placement.html. Analyze your business carefully and think of all the words that relate to your company or product. Most techniques to improve your search engine rankings have one thing in common -- Keywords. Choosing appropriate keywords is very important. Keywords are what lead search engine users to your site. That word will act as your major keyword for your site. Then find a keyword tool that will help you generate keywords for your site. There are lots of keyword tools like http://inventory.overture.com. Type in the major keyword that you had thought of and it’ll list all related keywords that you can use. On the tool you’ll see the number of counts your keyword has been searched. Person new on search engine optimization might use the keyword with a lot of counts (I, sure did that before) immediately but SEO experts says that Do NOT use it for a start as keyword searched as many times will just give you a lot of competition and give your site less probability in regards to your visitors. So it is best to start with keywords with a little rivalry. Get some traffic with those keywords and eventually focus on the major keywords. Examine those sites ranked from 1-10 on the keywords you chose to use in optimizing your site. Check everything about the site that is ranked highly on the search engine. Its URL, see if it is the top level webpage or it is the index page of the site as if it is not you can have a great chance to improve your index page for the target keyword and have a better placement in the SERP’s. Sites page rank. Page rank is Google’s way of giving specific value to how popular your website is. It is based on the number of links you have pointing to your website. Then check their page source, see if their actually optimizing their site for some onpage optimization factors. Factors such as title tag, check if they use the keyword on their title tag which is one of the main reasons why a site is rank well on search engine. Header tags are used to separate topics and range from h1 being very large and bold and h6 which is very small and bold, it should contain your most important keyword or keyword phrases to assist you in ranking higher on Search Engines. Image alt tags are words that will be displayed in place of your image through an older browser or when your visitors have their image turned off, insert a readable keyword phrase within the alt tags of your image and it’ll help you on your rankings. And on the main content if they use the keyword on the beginning and at the end of the page, also whether or not they’ve bolded, underlined, or italicized the keywords on that page. By continuing this process on other keywords that you’ve chose you will have an improved ranking on SERPs.

Why and Where to Place Google Adsense Ads on Your Web Pages

DECIDING Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right? The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first. The fun thing is experimenting with all the possibilities. Try different ad locations and different colors for a week and note the differences in your reports. When you hit on something successful, you’ll see the difference. Profile of Bloggerparty.com For Those Who May Want To Use it For Google Ads Blogger Party is another blog hosting website where you can make money with Google Adsense. You create an account and use the publisher id you got when you created your Google Adsense account. If you have not done that yet, that is the first step to making money with your blogs. At bloggerparty.com, targeted Google Adsense ads will be displayed on your blog pages. Fifty percent of that time, the ads will have your Google Adsense publishers ID and the other fifty percent of the time they will have Blogger Party’s Adsense ID or split between them and the person who referred you. That’s right, referrals get 25% of the ad time, which comes out of Blogger Party’s share and not the original blogger’s or the referral’s. Blogger Party promises “party points” any time you write something or comment on someone else’s blog. They don’t do anything as yet, but later you will be able to trade them in for prizes according to Blogger Party’s admin.